The Decisions You Don’t Know You’re Making: QCon Keynote Explores Hidden Choices in Engineering
Engineering teams make their most consequential decisions not in architecture reviews or sprint planning, but through invisible choices embedded in metrics, defaults, and everyday behaviors. In their QCon San Francisco 2025 keynote, Shawna Martell and Dan Fike challenged the industry’s focus on documented decision-making while the decisions that truly shape systems and culture go unrecognized.